A useful philosophy to follow throughout the entire process and guide your decisions, but especially in the first stages are expressed in this Universal Design Brief.
Express the Essence
Create Emotional Impact
Delivery the Gift of Delight
Compel People to Think
Inspire People to Act
Oakwood School ReBrand
Oakwood Notes
Teachers Perceptions:
Problem
- Student Behavior
- Nothing in Depth
- Student Engagement
- Title One label, poor self esteem
- Poor Perceptiion of Abilities/Capabilities
- Inconsistent discipline and program follow through
- Parent involvement
- low academic performing
- negative attitude
Audience
- Parents, Students, Teachers, Staff, Community
Strengths or Existing Programs/Efforts
- Academic Scores have gone up
- Avid College Prep Program
- School Pledge
- WatchDogs(Dads)/WatchMoms
- Students are capable
- Teachers
- PTA
- 3-Point Growth
- Community Garden
- Partner with Bear Creek
- Building Parent Volunteer Program
- Staff
- Family Nights
- Accelerated Reader
- Bridges After School Program
- Run/walk program
Opportunities for branding products
- pens
- banner
- video
- website
- marque
- flag
- business cards
- wearable items—t-shirts, hats, etc.
- signage
- newsletter
- Huskie logo
- embrace the Oak Trees
- Revisit Lifeskills Program
- Revisit the 3-points program (Respect, Problem-solve, Make Good Choices)
- Professional dress code for teachers and staff
- Connect with local media and other community organizations Rotary, Lions, etc.
- Help parents see the value in education
Pride/Pledges/promises
- “If you do this, then you will kill this”
- “What are we teaching?” Needs retooling
- “Design, Foster, Spread”
- “Design is a way to see the world”
- “I’m learning. But not what I thought I would”
- “Foundation of how you see design”
- “Close is never close enough”
- “Generations without change reflects a lack of memory about what it was like before things went bad”
- “Your Own Backyard”
- “Home Street Home”
- “Bated Breath”
- “Seeing all the strands”—Matrix
- “All kids have access to healthy choice and opportunity”
- “Toast Oakwood”
- “Who matters in your life?”
- “Magic wand what could you do to change your community take a difference?”
- “Your Street”
- “Don’t bother me I’m dreaming”
- “I knew that, now I can relate to it.”
- “With hammer in hand, every challenge looks like a nail”
- “Storytelling and narrative important to creating impact”
Curriculum in line with community needs
Indaba—Zulu for gathering of people
Design Indaba—a better world through creativity
- Emily Pilloton—Project H
- Patrice Martin—IDEO
- Rick Hollant—colab
- Rick Fabricant—Frog Design
- Ravi Naidoo—Interactive Africa, Stretch
- Debbie Aung Din and Jim Taor—Matanmar-Burma
- David Erickson—Federal Reserve Bank SF
- Susana Rodriguez—Sypartners
- Christopher Simmons—Mine
- Maria Giudice—Hot studio.com
- Christi Zuber—Kaiser, Innovation Consultant
- Think Exhibit NYC Lincoln Ctr-IBM
- Gabbi Brink—Tomorrow & Tomorrow Labs & Sparkwise
Possible Applications—what will make a difference?
- Poster series with student portraits, like One Word
- Video
- illustrated book (Oakwood history, includes today’s students)
- mural
- sculpture
- Logo, visual Identity
- Wearables
- Have teachers or kids each do short video clips of what goes on at school
- Or still shots, give students cameras?
- Capture a positive or special event/ moment—Capture a negative also?
Community (re)development
- Say “Hi” personal affirmation
- Community organizing at Oakwood including parents students and faculty/staff
- Connect the dots between crime drugs education poverty
- Bureaucracy creates lack of individual or personal ownership to responsibility, pass the buck
- Connect local knowledge to larger systems
- 4 tenets of sustainability
- Living principles website
Curriculum
- Redesign art component of the curriculum, which meets the current requirements of standards
- Options/alternatives for students, not narrow silos
- Brainstorm options/possibilities
- Problem seen as opportunity
- Proximity designs.org
- Problem SEEKing not necessarily problem solving implies taking more pro active approach
- entrepreneurialism using Kickstarter to fund and Twitter or Facebook to design, publish and distribute
- What Systems are at work
- Because of design thinking+design making
- DEO—Design Executive Officer
- Solving world-changing problems
- GSD—Get stuff done
Storytelling
- Case studies, examples, storytelling
- Stories
- Creative Narratives
- “Data substantiated by stories”
- Visualization of complex atmospheric data
- Vertical perspective video
- Think make
- Create a physical experience
- Inspire Ideate Impact
- What are you passionate about
- Passion and convinceability
Starling Murmuration—critical system
Our Initial Impressions
- Outside—neg vs inside classroom—pos appearance
- School Pride—neg
- Available Technology—pos
- gates and fences protective and security—pos vs unfriendly unwelcoming—neg
- walk a mile—pos
- playground not inviting—neg
- teacher/admin excitement and welcoming about our project
- Time, lack of, reasons why—neg
- student behavior and discipline, consequences or lack of—neg
- need for more art—neg
- need for more options for learning—neg
- school as sense of home as safe, welcoming and fun place to learn